It’s no doubt that AI is constantly evolving and making our lives more efficient in various ways, but the question of whether the use of AI content should be acceptable for website is up for debate.
Google has issued multiple systems and complementary guides that keep users in line with the standards of using AI for content writing.
There are various factors that contribute to what makes website content original, purposeful, and engaging which are the fundamental basics to navigating Google’s complex algorithms.
How AI Content Affect Your Website Reachability
We want to help you understand how AI content can hinder your search rankings on Google and prevent you from reaching a wider audience. But what exactly are your competitors doing right to weigh down your site?
The key to your answer lies in content score – a SEO (Search Engine Optimisation) technique that scores the quality and relevance of your website content out of 100. From keyword, internal links, and images to your SEO meta description and table of contents plugin, there are numerous factors that determine content score and your site’s place in search rankings.
According to Ahrefs, AI bots’ use of regurgitated content makes it ‘impossible for them to add value’, hindering your website’s reachability to your target audience and slowing down engagement.
If you are still tempted to use AI to assist you with your content writing, Google’s guidelines on content originality and spam policies may present an obstacle.
“When it comes to automatically generated content, our guidance has been consistent for years. Using automation – including AI – to generate content with the primary purpose of manipulating search ranking in results is a violation of our spam policies”
– Google, Search and AI Content.
Google picks up on AI content writing through built-in systems that “aim to identify signals that can help determine which content demonstrates expertise, authoritativeness and trustworthiness” – Google, How Search Works.
It’s important to note that using AI to assist you with content writing is not prohibited. However, AI content must be used correctly, and follow Google guidelines to help boost your ranking and not penalise your site.
How AI-Assisted Content Should Be Written
Now that we’ve answered the question of how AI content writing can negatively affect your site, let’s look at how you can effectively write content.
Your primary focus should be your content score and your content’s alignment with Google’s expectations. Typically, aiming for a content score of around 80% and above will prepare you for publishing and results.
Ensure you take the time to optimise the use of keywords throughout content and headings, your word count, your URL, your meta-title, and the use of internal links to get your content score to as close to 100 as possible.
Similarly, Google’s ranking system guide places the most original, helpful website content at the top of search rankings in order to fulfil its goal in providing users with useful and relevant information. Their automated ranking systems prioritise high-quality content that supports the qualities of E-E-A-T (expertise, experience, authoritativeness, and trustworthiness). Keeping these guidelines in mind will put you on the right path towards search ranking success.
How to Use AI Effectively
Google’s guidelines never specify that using AI to assist with content writing is prohibited, in fact they encourage the use of AI to “generate useful content in exciting new ways”.
Instead, be cautious of using AI to tamper with Google search ranking systems, as the platform deems it as a violation of their spam policies. AI bots can be used to help expand on ideas with a prompt, a reference, and a format.
This structure ensures that you get the most use out of your AI experience while keeping the use of AI in your content to a minimum.
How Can We Help
We understand that you know your industry well, but we want to be a contributor in articulating the words you have in your heart.
A professional copyrighting service can help you reach your goals in attracting your target audience towards your site. There is a specific thought measurement behind our content plans that prioritises your unique needs as a business and considers strategies to boost your online visibility.
Site Clicks specialises in writing original, educational, and powerful content that is the catalyst to climbing up the Google ranking algorithm.
Your website’s search rankings on Google may be the reason why you haven’t been able to extrapolate your reach. Luckily, Site Clicks are experts at planning and actioning strategies that initiate change.
