We understand that writing website content using AI should be easy – it’s fast, efficient and gets the job done. Except is AI really getting the job done or merely scraping the surface of the potential businesses have in reaching their target audience and expanding their clientele? Professionally written website content is produced with context, tone, structure and language at the forefront of the operation.
As a business owner, you are the most knowledgeable expert in your field and writing your own content from the heart will reflect the authenticity of your brand to your readers. In this blog post, we explore how AI tools can be used to assist businesses in writing content, and the limitations of letting AI do all the work for you.
The Market Limitations of Using AI to Write Website Content
While AI is integrated in various content writing tools, as a business owner it’s worthwhile to consider that it may not be as familiar with the market you specialise in as you are. Despite the bulk of content AI can rapidly produce, it is vital to keep in mind that it is built upon foundations of code that originates from millions of already existing websites.
The content that AI produces is simply a regurgitation of online composition. Therefore, it’s little ability to determine the right context and tone for website content can push you back in the market. The tone and style of website content one is extremely important in motivating your users to engage with your business.
Secondly, AI is unable to conduct the market research that businesses require to determine a gap in the market. Consider a business that identifies a gap in the market through real-life observations, surveys or customer feedback. This data is extracted from real-world situations and cannot be replicated by an AI tool. Only you as the business owner understands your unique point of difference that distinguishes you from other businesses in the market.
Your website content should reflect something unique about your brand using context, tone, structure and language. These human-influenced elements are things that AI can hardly understand, let alone integrate into its website content.
AI writing isn’t a replacement for human writers – at least, not yet. Rather, it’s a productivity tool meant to optimise your work.
– Hubspot
AI Writing Tools That Enhance Your Website Content
With the market limitations of using AI to write website content in mind, let’s examine the ways AI can be used as a tool to enhance your website content. AI should be considered a tool that helps to expand on ideas you may have, but not a product that completes the entire task itself.
From original drafts and topic ideas to establishing different perspectives on a given subject, AI is a great tool for brainstorming ways to enhance your website content and produce more engaging copy for your target audience.
Proofreading
AI tools are exceptionally helpful in recognising grammar, spelling and punctuation errors within texts. Ensure the very basis of your content meets the expectations of authentic copy by using AI tools to proofread your work and correct mistakes that can detract from your professional image in seconds.
Style Improvement
Language, tone and style are crucial for reaching your target audience and driving action for your business. Understanding your target audience is vitally beneficial to this process as the style your website content is written in should reflect off your target demographic, with the aim of increasing their engagement with your brand. Various AI tools are programmed to make suggestions on your writing where different words, phrases or synonyms can be used to appeal to your readers more.
Summarising and Expanding
If you find that your content is too wordy, AI tools are efficient in extracting the most relevant information from your text and cutting out unnecessary sections. This way, your readers understand your point without having to read through an excess of information.
On the other hand, if your ideas are not elaborate enough, AI can help you establish a structure for your content to keep the flow of your ideas consistent and avoid writer’s block.
How Can We Help?
Site Clicks is a professional digital marketing agency that offers effective copywriting services for business owners who want to boost their brand in the market. We produce rich content that integrates SEO strategies, keyword analysis and third-party tools that AI does not have access to. This establishes a framework for distinguishing your business from others.
Your website is your virtual business. Allow us to find the gap in the market for your business to drive website engagement and experience unprecedented growth.
